A working forum for the practitioners shaping performance marketing.
AI, privacy regulation, platform fragmentation, shifting consumer behavior — the operational playbook is being rewritten on multiple fronts at once.
Most industry forums respond with conference panels and white papers. The Advertisers Council responds with working sessions.
We bring together senior practitioners — not keynote speakers — to examine the operational realities of modern advertising and surface the patterns that will define the next generation of tools.
This is not a branding exercise. xpflow's product roadmap is informed directly by Council conversations. It is how we build.
Private, invite-only. Twelve senior practitioners. No presentations, no sponsors. Structured dialogue around a single operational challenge.
Once a year, we publish the Council's consensus view on the state of performance marketing ops — grounded in practitioner experience, not market research.
Members share a private channel for async exchange between sessions. The relationships tend to outlast the formal structure.
We look for practitioners with direct operational responsibility in affiliate marketing, performance advertising, or partnership management — typically ten-plus years of experience.
If you think you would contribute to the conversation, we want to hear from you.
Express interest